It is a powerful tool that helps to grab attention and build anticipation. A good way to get the user’s excited is to launch a teaser campaign. Whether you’re launching a new product or a company getting the word out there is a tough task that marketers face. You may never know it might increase your brand’s exposure. While their initial plan was just to thank their existing followers, that dedication to their community won Cadbury even more fans in the process. They also released a video on how it was made, which was watched by over 250,000 fans around the world. It quickly went viral and they increased their audience by 40,000 followers within a short timeframe. So they created a giant chocolate thumbs-up that resembled the ‘Like’ option of Facebook. Here’s how Cadbury increased their followers and made a viral video.Ĭadbury wanted to thank their followers and celebrate for reaching 1 million fans on their UK Facebook page. And above all, know who your target audience is. Try to think from the user’s point of view, like whether the content you read would actually influence in your buying decision.Īlso, find out the techniques that have worked out for others in your industry to get a rough idea. Spend time on research and get to know your industry. Research your audienceīefore you market your product, you must have an active plan. Here are 10 ways through which you can launch a product via social media management. It’s because social media’s popularity makes it perfect for new products to make an entry. Marketers and PR companies are relying on social media as one of the important media to endorse their products. The biggest challenge is to know how to do it. To market the product, it must be visible to prospective buyers. The whole purpose of creating a product is to sell. Finding ideas for a product launch can be nerve-wracking and exciting.
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